- Senior Product Manager, Enterprise Platforms, Content & AITarget
- Senior Product Manager, Enterprise Digital Asset PlatformTarget
Decides where AI earns its place and builds the evaluation, traceability, and governance that let it ship. Now leading the agentic access layer (APIs, MCP, tools, and agents) for enterprise content.
- Led design and rollout of a production AI metadata enrichment pipeline across millions of assets. In its first year it did the work of 550+ skilled professionals working full time. Each asset is enriched in seconds to a minute, removing nearly all of the manual effort.
- Evolved the pipeline from computer vision at launch to LLM, OCR, embeddings, and vector search, across in-house and foundation models, deciding where each earned its place.
Now · Four capability areas, one portfolio
Agentic accessVision and strategyOwn the vision and strategy for how people and AI agents reach enterprise content through one access layer, with the interface matched to the use case.
Brand knowledgeVision to implementationDrove the vision, strategy, and implementation of a shared brand-knowledge platform. Aligned engineering, data science, UX, brand, and partners behind it.
Content evaluationVision to implementationOwn the vision, strategy, and implementation of the feature, its services, and the experiences built on it: how content quality is judged at scale, and where AI evaluates versus where people sign off.
Work entity platformLiveConnects work across content creation channels and workstreams to the assets and content made for them in disparate systems, for end-to-end visibility and reporting.
AI enrichment pipeline
Set the bar for what ships by shaping the system around the AI, not just the model: decoupled experimentation and validation before production, automated evals that surface failing dimensions for human review, and model and configuration traceability for reprocessing, audit trail, and responsible-AI governance
ExperimentDecoupled pipeline for testing models and prompts before production
ValidateAutomated evals. Failing dimensions surfaced for human review
ProductionEnrichment across millions of assets
Trace & governModel and configuration traceability, audit trail, responsible-AI review
Reprocess as models improve
First-year output
In its first year, the enrichment pipeline did the work of more than 550 skilled professionals, each working a full year of 40-hour weeks without a break
Each dot is one full-time professional’s worth of work that would otherwise not have been done550+
No roles were replaced. This is work that could not have been staffed or prioritized before. Work-equivalent is the shareable measure. The underlying volumes and cost figures are internal to Target.
- Senior Product Manager, Enterprise Platforms, Content & AITarget
- Lead Product Owner, Experience Enablement & Enterprise AnalyticsTarget
- Senior Principal Product Manager, Veritas Design SystemVeritas Technologies
Own product direction for a four-team portfolio, about a dozen people each across engineering, data science, UX, and brand, spanning brand knowledge, content delivery (including delivery of all images and video on Target.com), platform services, and the content gateway. Set the shared services, operating models, governance, and measurement the portfolio builds against, across organizational boundaries.
- Set the access model shared across platform tools (tenant hierarchy, approval authority, access policy) and took it to production. Adopted across the platform portfolio, with more tools onboarding.
- Defined the operating model for creative work in progress, now spanning dozens of teams, with an owner at every handoff from planning through delivery.
- Established the Veritas Design System as the standard for all new and long-lived products, three major products live and more in flight within the first year, adopted through utility and autonomy rather than mandate. Founded the company-wide UX community.
- Established an innersource contribution model that increased cross-team contributions by 50% and distributed ownership beyond the central team.
The method
Earns adoption across independent teams rather than mandating it: shared capabilities at Target, a design system at Veritas. Sets the direction that engineering, data science, UX, and brand teams build against. Mentors product managers and designers, formally and informally, across disciplines.
Platform leadership
How outcomes scale.
- Senior Product Manager, Enterprise Digital Asset PlatformTarget
Owned strategy for Target’s internally built enterprise digital asset management (DAM) platform and its evolution into a system of record and intelligence layer for item, creative, and marketing content: dozens of integrated systems and 2,000+ monthly active users across internal teams, agencies, vendors, and partners.
- Set and owned the multi-year strategy that consolidated fragmented asset workflows, teams, and capabilities into one enterprise platform, delivering tens of millions in annual value through capacity creation and cost reduction, tracked against enterprise OKRs.
- Partnered with engineering to design scalable enterprise APIs for the platform’s core services, including upload, search, and projects, the foundation of its enterprise scale.
- Owned third-party vendor and partner relationships, aligning vendor roadmaps to the platform’s.
Scale
2,000+monthly active users across internal teams, agencies, vendors, and partners
Dozensof integrated systems on one platform
Tens of millionsin annual capacity creation and cost reduction, tracked against enterprise OKRs
- Lead Product Owner, Experience Enablement & Enterprise AnalyticsTarget
Led two internal platform initiatives built on one principle: give independent teams shared capabilities without creating a centralized bottleneck.
- Turned an analytics proof of concept into an enterprise platform adopted by 65+ internal products in its first year, cutting implementation, onboarding, and maintenance overhead by ~90% with time to value under five minutes.
- Led a UI toolkit and starter kit for Target’s internal application platform (automated dependency management, starter application, built-in insights) that cut setup time and technical debt for partner teams, and seeded the cross-organizational design system for internal tools.
Adoption in the first year
65+internal products adopted the analytics platform in its first year
~90%less implementation, onboarding, and maintenance overhead
< 5 mintime to value for new adopters
+50%cross-team contributions through an innersource model
- Four roles, design lead to Senior PrincipalVeritas Technologies
- Product DesignerSPS Commerce
Four roles in two years, from design lead to Senior Principal product and UX leadership.
The four roles, in order
1Senior UX & UI Designer
Veritas Labs
Design lead across emerging product initiatives. Helped establish Veritas’ UX standards, guidelines, pattern library, and cross-team collaboration.
2Principal UX & UI Designer
Office of the CTO
Led research, design, and prototyping for internal startups exploring new technologies aligned to long-term company vision. UX mentor across innovation efforts.
3Senior Principal Product Manager
Veritas Design System
- Built the case for the Veritas Design System and secured C-level approval and funding by framing experience coherence as a multiplier of velocity and customer trust.
- Drove implementation across business, product, design, and engineering. Released the first customer-facing product on the system and set adoption roadmaps with product leadership for every long-lived product.
4Senior Principal UX Lead
NetBackup
Led UX strategy for the next generation of Veritas’ flagship data protection platform, leading a team of five designers and researchers and aligning multiple product teams, engineering, sales, support, and customers around a shared experience direction. Role ended early when recruited to Target.
Product Designer
SPS Commerce
UX design lead on an industry-leading supply chain order management platform.
Craft foundation
How things get made.
- Independent designer and developerClient work
- Founder & operator, three businessesMinneapolis
- Lead Creative TechnologistStar
Started as an independent designer and developer, building sites and brands for clients. Then founded and operated three businesses in design, software, photography, and large-format production, alongside consulting and two in-house roles. Owned client work end to end, from problem framing and sales through design, development, delivery, and client success. Managed small teams and contractors.
Ventures
Bullfrog Sweatshop
Founder & President
Design and software studio: web applications, design systems, responsive sites, and style guides for small and mid-sized businesses.
Wrapped Up
Founder & President
Large-format production: fleet graphics, banners, storefront and event signage. Vendor relationships and equipment and materials negotiation.
MAD Photo Studio
Founder & President
Commercial product and event photography, with training, set design, and post-production.
Lead Creative Technologist
Star
Technology strategy, architecture, and delivery for client projects, from discovery through final delivery.
Education and learning
Academy of Communication Arts · Associate of Applied Science, Communication Arts
The degree is in communication arts. The rest, from front-end engineering to product leadership to AI, has been deliberate and continuous study, on the job and outside it. Still underway.
