Principal Product & UX Leader
Fragmentationis the tax.
Modern enterprises pay it daily: tool sprawl, ungoverned AI, silos, workflows held together by heroics. I remove it.
David LaHaye leads enterprise content and AI platforms at Target.
Five real patterns. Each one a move from fragmentation to clarity.
I turn fragmentation into systems people trust. The system is the puzzle I love. The people who depend on it are the point.
Five moves I make in every system, whatever the industry or the technology.
Diagnose the system, not the symptom
The presenting problem is rarely the real one.
Make the invisible visible
Especially cognitive load and incentives.
Reduce friction
Where it blocks adoption and quality.
Design for trust
So teams choose the platform.
Build durability in
Into the operating model itself.
Enterprise Digital Asset Platform
Enterprise digital asset management as long-horizon stewardship. Governance enforced at the point of publication, trust earned rather than mandated.
AI Metadata Enrichment Pipeline
A safe, scalable path to AI adoption. Governed execution, full traceability, repeatability without production risk.
Adoption Is a Product Problem, Not a Change Management Problem
People do not resist new systems because they are unfamiliar. They resist because the new system has not made their work easier yet. That is a product gap, not a communication gap.
The Cognitive Cost Nobody Measures
Cognitive load is treated as an interface problem. The larger source is the organization itself, and it never appears in the metrics leaders track.
AI Governance Is an Organizational Design Problem
AI governance failures are rarely technology failures. They happen in organizations that were never designed to govern intelligent systems.
If you are navigating complexity, scaling platforms, or aligning teams around shared systems, we are likely speaking the same language.
Read the resume. Additional context on request.